Unused Development Mark, 2020

For this development in Ann Arbor, Michigan, the client selected a less playful design but I liked this mark’s connection to the development’s tree-lined surroundings and the retro, National Parks Service icon vibe.

The final selected logo had a more sophisticated tone to attract young professionals and those ready to move beyond their college years, but I think this has nice connection to the Ann Arbor mood (except for being green).