ÜberConsulting, 2006

One of the oldest logos in this collection, I created this for a coworker/consultant who struck out on his own. I’m still very happy with it which, for me, is unusual. He’s a successful VP guy for another firm now but this site is still up. I wonder if he moonlights with it.

I always HOPED this had a kind of Paul Rand simplicity and playfulness to it. Rand had a way of creating corporate marks that weren’t stuffy. That comparison is probably a stretch but a fellow can dream.