Process
Through storytelling and design, JLD shapes your brand so it can form strong connections with your audience and ensure growth for your business.
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Learning, Exploring,
and Creating
Three simple tools JLD uses to solve complex problems. With an understanding of your operation and audience, JLD can craft the perfect story and creative for each customer touchpoint.
Process:
Deep(er) Dive
Whether branding from scratch or designing within an existing brand, here’s a more detailed look at our 3-phase process of Learning, Exploration, and Creation.
Throughout this process, each phase builds upon the preceding, capturing the results and carrying them forward.
Phase 1: Learn
Discover
Listening, research, and workshopping to learn about your operation, audience, and brand.
Define
Tailoring strategy and positioning – values, culture, and uniques – that will engage your audience.
Phase 2: Explore
Conceptualize
Visualization of the brand’s aesthetic begins; thematic style boards are paired with the strategy and positioning from phase 1 to inform design in phase 3.
Sketching
Hand and digital concepts gets the creative vibes going and test different approaches to the Create phase.
Phase 3: Create
Design
Full concepts for identity, graphics, and branding are prepared in the final phase, presented with examples of relevant touchpoints, tailored content and more.
Application
Brand assets and selected touchpoints are delivered and initiated, so you have the tools to move your brand forward.
Process:
Deep(er) Dive
Whether branding from scratch or designing within an existing brand, here’s a more detailed look at our 3-phase process of Learning, Exploration, and Creation.
Throughout this process, each phase builds upon the preceding, capturing the results and carrying them forward.
Phase 1: Learn
Discover
Listening, research, and workshopping to learn about your operation, audience, and brand.
Define
Tailoring strategy and positioning – values, culture, and uniques – that will engage your audience.
Phase 2: Explore
Conceptualize
Visualization of the brand’s aesthetic begins; thematic style boards are paired with the strategy and positioning from phase 1 to inform design in phase 3.
Sketching
Hand and digital concepts gets the creative vibes going and test different approaches to the Create phase.
Phase 3: Create
Discover
Full concepts for identity, graphics, and branding are prepared in the final phase, presented with examples of relevant touchpoints, tailored content and more.
Define
Brand assets and selected touchpoints are delivered and initiated, so you have the tools to move your brand forward.
Getting
Started
Start with our free Brand Survey.
We’ll begin by sharing our 3-5 minute discovery questionnaire. Your responses will get us both on the same page – understanding your goals and vision, clarifying your specific needs, and identifying all of the expectations for your project. From there we can create a proposal and schedule.
(R)evolution of your brand begins.
After kick-off, we’ll collaborate through our process, shaping the essential narrative and position of your brand, creating an identity that will differentiate and cultivate your brand in the marketplace, and set you up with the right tools to grow your business.
Future forward.
With a fresh or refreshed brand in hand a new future awaits! We’ll confirm we’ve met your goals, provide you with your brand’s new assets, and share a set of standards to help you maintain its potency and impact going forward.
Ready to get started? Contact us!
