Spacecat V-stro

After 2 years as a pop-up restaurant honing its culinary craft around metro Detroit, vegetarian comfort food bistro Spacecat V-stro began renovation of its first brick and mortar space in 2020. During the run-up to its grand opening in December, owner and Head Cat Shelly Carlisle reached out to JLD for design and branding support.

The brand first achieved lift-off when designer Lindsey Duvall created the playful and charming Spacecat logo based on a 3-word description from Shelly: "cat-in-rocket". As the restaurant space took shape, Shelly asked JLD to expand the identity into a system of visuals the restaurant could continue to grow with. The initial touchpoints included interior wallpaper for the restaurant’s counter, assorted space-themed illustrations and icons, as well as print and digital menus. Subsequent projects have included merchandise and apparel designs as well as regular updates to the menus and other collateral. 

Spacecat V-stro opened in Ferndale, Michigan in December 2020. If you haven’t already, go check it out!