Detroit Design 139

Detroit Design 139 was formed to organize and host exhibitions, events, conversations, and publications that focus on the future of Detroit’s built and natural environment. Zoyes was engaged to evolve and expand the collective’s brand identity and produce a visual system to support the 2019 Detroit Design week events and programming.

The brand evolution included expansion of the brand identity assets, and flushing out brand standards for typography, color, and other guidelines. The visual system I developed centered on the idea of elemental shapes and colors capable of morphing and mixing into different patterns and configurations, representing the foundational ideas of design. Bedrock Detroit then applied the system across digital, print, and environmental touch points.

Developed and designed at Zoyes.